We hear the sleigh bells ringing already!
Kick off the holiday season in style with River Dazzle, River Falls’ premier holiday celebration! This festive event transforms downtown into a winter wonderland, featuring a dazzling light parade, chili crawl, family-friendly activities like pictures with Santa, and plenty of holiday cheer.
Visitors can enjoy local shopping, delicious food, and seasonal treats while experiencing the warmth and charm of our community. Whether you’re here to eat your weight in chili samples, watch the downtown tree lighting before the parade, the Santa run, or simply to soak in the holiday magic, River Dazzle is the perfect way to celebrate the season with family and friends.
Festival Hours: Friday, November 28, 2025: 1:00 PM – 7:00 PM
Don’t miss this beloved annual tradition!
Festival Features
Chili Crawl
1:00 PM – 5:00 PM | Downtown River Falls
Kick off the holiday season with the annual River Falls Chili Crawl, part of our festive River Dazzle celebration! Explore downtown and sample delicious chili recipes crafted by local businesses. Don’t forget to vote online for your favorite! Bring your family, friends, and appetite for a flavorful adventure as we celebrate the season in River Falls!
Costumed Carolers
2:00 PM – 3:00 PM | Downtown River Falls
Spreading holiday cheer with every note! Our costumed carolers bring the spirit of the season to life. Find them downtown on Main Street! Thank you to the River Falls High School Costumed Carolers!
Holiday Trolley
1:00 PM – 5:00 PM | Stillwater Trolley Co. | Downtown River Falls
Maximize your event experience with the Holiday Trolley! Running on a continuous loop, this free shuttle service connects you directly to all the Chili Crawl locations and the main activity stops across town.
Hours: 1:00 PM – 5:00 PM
River Falls & More
Santa Fun Run
6:00 PM | Veterans Park | Free Registration
Get ready to jingle all the way! The Main Street Santa Run is the most festive 1/2-mile fun run of the season, where participants of all ages don their best Christmas costumes and spread holiday cheer.
Whether you’re a running elf, a sprinting Santa, or a prancing reindeer, this lighthearted event is all about fun, community, and celebrating the holiday spirit.
Join us for a memorable dash down Main Street, complete with music, laughter, and plenty of photo-worthy moments.
Don’t miss this merry tradition—register today and make your season bright!
Photos with Santa & Mrs. Clause
1:00 PM – 5:00 PM | Junior’s Restaurant & Tap House | Downtown River Falls
Come get your picture taken with Santa & Mrs. Claus! Capture the magic of the season with a FREE photo with Santa and Mrs. Claus! Bring your family and friends for a jolly good time as Santa and Mrs. Claus spread holiday cheer. Don’t miss this wonderful opportunity to create lasting memories!