Experience the Magic of River Falls Days
Picture this: a weekend where the heart of River Falls beats a little louder, a little brighter – that’s River Falls Days! Get ready to immerse yourself in an annual community celebration brimming with the genuine spirit of our town.
Imagine the excitement as the vibrant parade winds through our streets, each float telling a unique story. Explore the bustling marketplace of local artisans and vendors, where you’ll discover handcrafted treasures and delicious treats. Feel the energy of live music filling the air, inviting you to tap your feet and maybe even dance along. And for the young and young at heart, a world of family-friendly activities awaits, promising laughter and shared moments.
Come and wander through the welcoming heart of River Falls, visit local shops and eateries, reconnect with familiar faces, forge new friendships, and create those cherished memories that last a lifetime. River Falls Days is where our community truly shines, a time to celebrate our unique charm and the bonds that make our town so special – we can’t wait to see you there!
Festival Grounds Location: Heritage Park
232 West. Maple Street
Festival Grounds, Beer Garden, Food Vendors:
Thursday, July 9: 5:00 PM – 10:30 PM
Friday, July 10: 4:00 PM – 10:30 PM
Saturday, July 11: 11:00 AM – 10:30 PM
Downtown Car Cruise: Sunday, July 12: 11:00 AM – 3:00 PM
Fireworks at Hoffman Park:
Sunday, July 12: Dusk
Check out the Official River Falls Days Brochure, brought to you in partnership with O’Rourke Media Group! Keep scrolling to find the Official Festival Grounds schedule of events on our website –
Festival Food Alley
Food vendors will be open at the festival grounds during open festival hours Thursday through Saturday.
Say hello to our Official 2026 Food Vendors!
The Candy Cloud
Meet River Falls
We have a wide variety of vendors coming in for you to experience! From services to products you’re sure to find something that meets everyone’s taste.
Event Date/Time:
Saturday, July 11, 2026, 11:00 AM – 2:00 PM / 4:00 PM
River Falls Days Parade
The River Falls Days Parade is packed with fun and you won’t want to miss it! Don’t forget to wave hello to our Citizen of the Year, Sheri Carlson, who will be riding in style alongside our partners at Quinn Motors of Ellsworth.
Parade participants are not required to utilize the theme but are encouraged!
Take a peek at the 2025 River Falls Days Parade livestreamed and recorded by our partners at River Falls SPORTS.
Beer Garden
Head over to the beer garden during open festival grounds hours to quench your thirst. Last call will be 30 minutes before the festival grounds close, nightly. Thank you to the 2026 Beer Garden Sponsor!
Downtown Car Cruise
Don’t miss out as we line both sides of Main Street with cars of all kinds! It’s just some good old fashioned fun. Bring your favorite summer ride, friends, and family to enjoy a great afternoon full of cars, music, bars & restaurants, and fun shops all in historic downtown River Falls!
Entries are first-come, first served. No registration fee.
Event Date/Time:
Sunday, July 12, 2026, 11:00AM – 3:00PM